few weeks ago the Ministry of Territorial Policy and Public Administration launched the campaign @ dministration, all services to your hand to publicize the benefits of e-government and promote its use by citizens.
new rankings in which the supply of public services in our country can be considered more than acceptable, this initiative is part of a new phase of the deployment of e-Government that aims to act on demand, road the one in which much remains to be done.
To activate the demand among citizens - companies use them and much - different policies are needed to act on the impulse of the information society in general, but particularly a basic aspect that so far no been addressed and it seems to be the moment: that these citizens know what constitutes e-government, the opportunities offered and how they can access it.
We are therefore faced with a communication action good and necessary but we can not take it as good practice by how it was conceived and how it is developing.
If you can lose a minute you can see how really analyze what they have done is put a few ads (analog and digital) and open a number of channels in some of the most popular social media in which unilaterally will launch a little canned messages. Nothing different, moreover, what is usual in these parts where the administrative offices of communication have signed most of the type practices open a channel on Twitter as digital replica of traditional press releases , confusing communication traditional social communication on social media.
is a shame because an initiative to promote and disseminate the benefits of e-government may have infinitely more impact with a better social communication networks linking executed, add specifiers, project more attractive messages or crossing initiatives among many possibilities that the various analogue-digital channels are using here.
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